NatGeo's Planet or Plastic

Kudos to National Geographic for their year-long Planet or Plastic campaign. This initiative dives deep into the plastic pollution issue and reaches 440 million households. Hopefully you have read it - it actually took me a couple of sittings to digest all the information and data, and to absorb the intensity of the iconic NatGeo photographs. Yes, I cried, but you are supposed to cry when you see a bird trapped in a plastic bag, or a family living on a mountain of plastic removing wrappers and cleaning it for resale - all day, everyday, barely surviving on their meager earnings.
NatGeo didn't just report on the issue, they took responsibility for their part in it. They joined the  "ban the bag" movement and stopped shipping their magazine in plastic thus eliminating 30 million plastic bags a year! I never understood why publishers did this. Can't they just put a mailing label on the back or something? I actually complained once. It must have worked, or maybe it was a coincidence. Either way, I was extremely pleased to see this change and hope that other publications follow their lead. If you receive any magazines or catalogs that come wrapped in plastic, I encourage you to contact them and complain - if that doesn't work, use your wallet. Cancel your subscription to that magazine or request that they remove you from that catalog mailing list and let them know why!

The Planet or Plastic campaign continues to share relevant information on the depth of the problem, and profile some creative individuals who are finding solutions for it. The following link is a great source of information on the birth (and hopefully death) of the plastic straw. Give it a read and share:

Way to go NatGeo!


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